In 2004, Greyhound was seeking to create a discounted travel fare for military veterans, active duty, guard, reservists and their family members. Veterans Advantage helped the Greyhound team establish the first bus travel discount for veterans and their families in the nation.
To redeem the discount, Greyhound chose the VetRewards Card as its sole military ID for this fare in Greyhound terminals nationwide. Agents swipe the VetRewards Card into Greyhound’s point of sale system to verify the customer’s military status in real time.
We helped Greyhound promote a 10% Veterans Advantage discount through our reciprocal marketing partnership. And, as Greyhound’s business model evolved to emphasize e-commerce and in-app purchasing, so did their use of our military verification solution.
Today, Greyhound customers can book their military fares on Greyhound.com, by phone reservation, in the Greyhound app, and in Greyhound terminals. We market the Greyhound Veterans Advantage discount online in our Military Discount Marketplace. Greyhound markets the Veterans Advantage discount as its “Military & Veterans” offer on greyhound.com.