In 2010, 1-800-Flowers sought to enhance its retail marketing strategy by creating an exclusive military discount. The 1-800-Flowers team partnered with Veterans Advantage to create a new retail solution that would extend its 30% employee discount to active duty military, veterans and a 25% to their family members as a VetRewards Exclusive.
1-800-Flowers has recently expanded its offerings to include 20% off 1-800-Flowers purchases for Veterans Advantage’s free subscriber base. Once a customer uses our military verification services to confirm customer eligibility, the military discount can be redeemed online or by phone across the entire family of 1-800-Flowers brands.
1-800-Flowers uses Veterans Advantage discounts as its only outside brand promotion on the 1-800Flowers site, and its partner sites, including 1-800-Baskets, FruitBouquets.com, Cheryl's Gourmet Cookies, Popcorn Factory, Harry & David, Simply Chocolate, Stockyards, Wolferman's and Personalization Mall. In turn, we promote each brand's military offer in our Military Discount Marketplace on VeteransAdvantage.com.
As a result of its retail military marketing strategy, today 1-800-Flowers experiences consistent year-over-year revenue growth with new military customer acquisition and retention.
Learn more here: https://investor.1800flowers.com/~/media/Files/O/One-800-Flowers/press-releases/2015/flws_news_2015_3_24_general.pdf